If you see a major brand, consider writing about another topic. 4. Find questions and terms related to that topic. You’ve got a highly unique topic that’s been covered by just a few people so far. It’s time to flesh it out by covering related or adjacent topics. Use the following tools: Answer the Public: When you place your keyword into this tool, it will give you a list of questions related to that term. Google: Google is your best friend. Search for the term and look under “People also ask” and “People also search for.
Be sure to touch upon those topics in the post. You can also use these keyword research tools we mentioned above in step one. 5. Come up with a working title. You might come up with a few different working titles — in other words, iterations fax number list of approaching that topic to help you focus your writing. For example, you may decide to narrow your topic to "Tools for Fixing Leaky Faucets" or "Common Causes of Leaky Faucets." A working title is specific and will guide your post so you can start writing.
Let's take a real post as an example: "How to Choose a Solid Topic for Your Next Blog Post." Appropriate, right? The topic, in this case, was probably "blogging." Then the working title may have been something like, "The Process for Selecting a Blog Post Topic." And the final title ended up being "How to Choose a Solid Topic for Your Next Blog Post." See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic. 6. Create an outline. Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer.