Metrics, metrics everywhere, and still no way to know how you’re doing. That might be an exaggeration, but it’s certainly the way it can feel sometimes, especially Special leads in an era where interactions, data, and real-time customer feedback are at an all-time high. I recently attended an interview our Group Vice President of Product Marketing, Matt Zilli, did with theCUBE, Special leads on how to address success in the Engagement Economy. In this blog, you’ll find three key tips that can help you examine your approach to engagement from
Matt Zilli. Engagement Is the Currency Companies Need to Thrive Special leads In a sea of Bitcoin and cryptocurrency, one unit of exchange stands out above the rest: engagement. Anyone can send out a message to the masses, and it used to be that quantity was all you needed to make a mark. But today, with the sheer volume of digital marketing chatter out there, it’s true Special leads engagement that will make the difference. An organization can send out a million emails knowing that 100,000 people will open them and a smaller subset will even click Special leads on the content, but without a relevant narrative, the interaction is not sustainable. As
Matt put it, “We can go blast a message out all over the world, Special leads and just hope that one small percentage point of those folks will actually engage with us, and that’s just not going to work anymore. The real key movement forward is how the companies really deeply engage with their audience, with their customers, with their potential customers.” AI to the Rescue Special leads The good news: marketers are aware of how much data they have and are starting to use more of it than ever before to inform their marketing. The bad news? Data is still sitting silos within organizations.