Aug 01, 2022
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One of these helpful strategies is delivering value through content. “Education” through content marketing can take many forms. You can offer practical knowledge (using how-tos and tutorials), theoretical pieces that dive into specific subjects, or brand-specific articles regarding your product and features. The key here is to deliver actionable content (not fluff) in the right context and at the right time. You can keep your audience informed by maintaining a blog, launching an email marketing campaign, or publishing newsletters. A good example of a brand making use of content marketing is UK chocolate distributor Cocoa Runners. They use an email campaign to offer valuable insights, offers, and chocolate suggestions to their customers. Email campaigns are great for content whatsapp database marketing. You can use it to educate customers, send promotional information, highlight new products and features, and offer discounts to entice back disengaged customers. 8. Re-Engage with Customers Using Marketing Automation Marketing automation allows you to optimize customer retention marketing by scaling personalized messages at key points in the customer journey. With the rise of personalized communications, automation offers businesses with multiple solutions to retain customers and scale customer acquisition efforts. Fortunately, there are numerous digital sales tools and applications available that help facilitate marketing automation. One of the most effective uses of marketing automation is following up on abandoned carts. An abandoned cart is a problem that all ecommerce store owners face. Sometimes shoppers might get distracted and leave the page without making a purchase. Marketing automation can be used to remind the shoppers that they are products waiting for them in the cart and also incentivize them to return. With an automated email, you can offer promotional offers, suggest related products that are cheaper, or provide customer service information to help them with making the purchase.